Description
An AI Assistant That Keeps Your Business Running
Roster is a self-hosted, AI-powered business assistant built on Node.js for small and medium-sized businesses. Instead of juggling separate tools for calls, messages, leads and billing, it brings customer communication, sales follow-up and everyday operations into one private workspace that you control.
It is designed to solve the problems that quietly cost businesses customers: calls that go unanswered, leads that are never followed up, and clients who drift away after a first job.
Key Features
- AI-powered customer interactions across website chat, SMS, WhatsApp and phone calls, with a configurable persona, knowledge base and communication style
- Lead generation from Google Maps, with business details, contact information, websites, ratings and review counts ready for your sales pipeline
- Automatic text-back for missed calls, so no potential customer is left unanswered
- Customer retention tools for win-back campaigns, review requests, birthday greetings and reactivation across email, SMS and WhatsApp
- A complete CRM with a drag-and-drop pipeline board, customizable stages, contacts and task assignment with due dates
- Appointment scheduling with real-time availability, automatic reminders and optional two-way sync with Google Calendar or Outlook
- Invoicing with line items, tax calculation and recurring invoices, plus payment links through Stripe or Paystack, with invoices marked paid automatically
- Reputation management through automated review requests after completed work, review collection and sentiment tracking
- A centralized communication hub that combines chat, SMS, WhatsApp and email into a single thread per person
- Self-hosted, white-label-friendly setup for agencies and businesses that want control over their data and branding
Why Choose Roster?
Roster works like a tireless team member: it answers, follows up, books, reminds and invoices, while your team focuses on doing the work itself. Because it is self-hosted, you are not locked into a monthly SaaS platform or handing customer conversations to a third party.
For agencies, consultants, service businesses and growing teams, Roster offers a practical way to capture more leads, retain more customers and run operations from a single, organized dashboard.



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